Article Highlights

Key Takeaway:

Cubic is revamping its SaaS unit by introducing an open-loop overlay product and changing its pricing strategy for Umo ticketing.

Key Data:

• Table: Cubic’s new lump-sum pricing on Umo contract with CapMetro

• Document: Unredacted pricing for Cubic’s contract with CapMetro in Austin, July 2024

Organizations Mentioned:

• Cubic
• WMATA (Wash., D.C.)
• Littlepay
• CapMetro (Austin, TX)
• BC Transit
• ATM (Milan)
• ATM (Barcelona)
• MCTS (Milwaukee, WI)

Cubic Transportation Systems plans to launch its “open-payment overlay” product within 90 days, seeking to give transit agencies the potential to launch open-loop payments with low upfront costs, like the Washington (D.C.) Metropolitan Area Transit Authority is doing with another vendor, Mobility Payments has learned.

Cubic has also introduced lump-sum pricing for new Umo ticketing contracts, deeming the old pricing strategy unsustainable.

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