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UK-based SaaS-ticketing provider Masabi and its chief rival in the niche market, Cubic Transportation Systems and the latter’s Umo platform, are seeking to develop multi-agency ticketing hubs in North America. The special report details the largest example of this group-procurement model for SaaS ticketing, NEORide.
• Table: Scores and bids, NEORide procurement, 2023
• Table: Masabi NEORide contract–major agency costs, March 2024
• NEORide
• Masabi
• Cubic
• GCRTA (Cleveland, OH)
• BCRTA (Butler County OH)
• Bytemark
• Siemens Mobility
• RTA of So. Michigan
• MTA (New York)
• Accel-KKR
• Mastercard
• MCTS (Milwaukee, WI)
• BC Transit (Brit. Columbia)
The largest group fare contract of its kind in the U.S. will become at least a little bit bigger in 2025, when the NEORide council of governments says it will add five to six more transit agencies to the 15 agencies now live with its EZfare ticketing service across four states, Mobility Payments has learned.
NEORide’s ticketing vendor, UK-based Masabi, and its chief rival for software-as-a-service ticketing projects in North America, Cubic Transportation Systems and its Umo platform, are promoting the idea of regional fare projects.
To be sure, regional and nationwide fare-system procurements have been a growing trend for years globally, including those in Ireland, New Zealand and the Netherlands. These are mainly system integrator-led projects, however. In car-dominant North America, the early regional projects are using SaaS platforms and are targeting smaller transit agencies.
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