Article Highlights

Key Takeaway:

Cubic introduces a hardware-free option for mobile ticketing through its Umo app that could save agencies time and money. But critics believe Cubic’s ScanRide and similar products will have problems with security, customer inclusion and vendor lock-in.

Key Data:

• Table: Pros and Cons of offering hardware-free mobile ticketing

Organizations Mentioned:

• Cubic
• Kuba

Cubic Transportation Systems has introduced an option for riders to scan printed QR codes with the vendor’s Umo mobile-ticketing app, targeting its main North American market.

The option, first trialed by Cubic in taxis last year in Chile, is aimed at small transit agencies and paratransit operators. Its “ScanRide” product would allow the agencies to avoid

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