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Cubic Transportation Systems has hired a new “chief growth officer,” who will oversee business development, strategy and marketing, as the struggling fare-system supplier seeks to win more new contracts and hold onto its existing business, Mobility Payments has learned.
Woodroofe shouldered substantial blame for Cubic’s loss in May of a US$1 billion-plus contract for a new fare system in Melbourne, Australia, which went to rival Conduent; as well as Cubic’s failure to keep its business with MARTA in Atlanta. The transit agency instead awarded a $245.7 million contract to INIT last month.
Cubic Transportation Systems has hired a new “chief growth officer,” who will oversee business development, strategy and marketing, as the struggling fare-system supplier seeks to win more new contracts and hold onto its existing business, Mobility Payments has learned.
The move, which is expected to happen Monday, will shift longtime Cubic senior vice president of business development Ian Woodroofe out of this role.
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